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StreamAgent for software founders

Your demo video gives the demo.

A founder-led demo is the best sales asset you have and the one you cannot scale. With StreamAgent behind the recording, the video asks what the viewer is trying to do, plays only the part of the demo that answers it, captures who they are and how big the team is, and books the live call with the ones who fit. The call starts at the feature they came for.

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A software founder in a small startup office, explaining her product to the camera.
Mei is a technical founder who gives every demo herself and is on calls most of the day. The video works while Mei does the job.
A product demo, recorded as a screen shareMei recorded the demo as a screen share in StreamAgent Studio: the product on screen, her face in the corner, fourteen minutes. The three short clips for each use case were recorded the same way, one per feature.
The video, on your site

Your pricing page, with the demo working inside it.

Mei’s demo does not live on StreamAgent’s page. It lives where buyers already are, embedded on her own pricing page, and everything comes with it:

yourproduct.com/pricing
The demo, on your pricing page
  • The use-case question and the routing
  • The name, company and team size capture
  • The calendar for the live call
The embed carries a small companion piece that describes the video to search engines and assistants on the host page itself.

A buyer comparing plans watches the demo without leaving the pricing page, picks their use case, sees the four minutes that answer it, and books the call. Mei’s own site gets the credit in search, the lead lands in her list with the use case attached, and nothing on the page changed except that the video now works.

A week with it

A stranger watches. You find out when it is booked.

  1. Wednesday, 11:05 pm

    A head of operations is on the pricing page after hours. The demo is right there. They pick "connect it to the tools we already use", see exactly that part, and leave their name, company and team size without leaving the page.

  2. Wednesday, 11:12 pm

    It offers a call Thursday at 2 or Friday at 10. They take Thursday. Confirmation and reminder go out. Mei is asleep, and in the morning the booking is in her lead list with the use case attached.

  3. Thursday, 2:00 pm

    The call opens on the integration they asked about, with a team size Mei already knows. The first fifteen minutes of every demo she used to give are already done.

Cited by AI

When a buyer asks an assistant, the answer is your demo.

The demo gets a transcript page where every line links to the second it was said, and StreamAgent asks the major assistants your demo’s top question every week and records whether they cite you. A buyer who asks "what tool does this" gets your words, with the moment you said them, before they ever reach your site.

Built to be built on

Everything the video learns reaches your stack.

Webhooks
Lead captured, lead turned hot, call booked, checkout abandoned: signed deliveries with retries and a delivery log, to any endpoint you register.
The API
Keys with scopes, so a key that reads analytics cannot touch leads. Videos, leads, routes and the revenue ledger, documented at /docs.
Connect to AI
Your own team can point Claude or ChatGPT at the workspace through the MCP server and ask which demo clip converts, which questions buyers typed, and what to change.
The embed
The player embeds on your site with a companion that describes the video to search engines on the host page, and respects every discoverability switch you set.
The CRM
Every lead lands in the CRM you run with the use case, the score and the booking attached, and a closed deal comes back onto the viewer who watched.
What the team does for software founders

Bring any video. StreamAgent does the rest.

StreamAgent is a video lead-generation platform that puts an AI team behind the videos you record: each one gets itself found, asks every viewer who they are, captures and scores leads, books calls, and reports back what it learned.

Gets you found
The demo and its transcript rank for the job your product does, and assistants quote your explanation with the moment you said it.
Asks who is watching
One question sorts the use case, on your own pricing page, and each gets only the part of the demo that answers it.
Captures the lead
Name, company and team size captured inside the demo, scored so a fit for your plan rises first.
Fills your calendar
The live call is booked before the video ends, into the calendar you connected, with the use case attached.
Reports back
Every Monday: who watched, what they were trying to do, who booked, and which part of the demo to sharpen.
The questions software founders ask first

Asked and answered.

Our demo is twenty minutes long. Will anyone watch it?

They will not have to. The question comes early and each viewer sees the four minutes that answer it. The full recording stays available for the ones who want it.

Can it book into my team’s calendars, not just mine?

StreamAgent Scheduling offers times from the connected calendars, so a call is booked only into a slot that is open, and each booking arrives as a notification and in the lead list with the use case attached.

We sell a free trial, not a demo call.

Then the path ends at the signup instead of the calendar. The viewer arrives with their use case known, the signup is captured as the lead, and a paid upgrade comes back through Stripe recorded against the person who watched.

Can we build on it?

Yes. Leads and events reach your systems through the CRM integrations, webhooks and an API with keys and scopes, and the player embeds on your site. The developer docs cover all of it.

Start with the video you already have.

Upload it, and StreamAgent proposes where the question goes and which short clips would complete it. Nothing changes until you say yes. See pricing, read what StreamAgent is, or watch the demo that asks you something.

Start free for 14 days14 days free · no charge today · cancel any time